Halal Market for Food Productions

Authors

  • Yousef MAHDI Georgian-European Marketing Association, Tbilisi, Georgia
  • Kakhaber DJAKELI International Black Sea University, Tbilisi, Georgia.

DOI:

https://doi.org/10.31578/jss.v3i1.71

Abstract

This article examines how Georgian products can join the Halal country’s markets and why this market has grabbed attention of many companies from all over the world. The paper discusses the culture and rules of the Muslim market and how to enter to this market. This research focuses on Georgian food products and how to extend them to the Muslims market with their strength and opportunity which
can be acceptable by this market. The aim of this article is to help those Georgian manufacturers and companies who want to export their products and develop their business, market and their brands and integrate them in the single biggest market in the world that has been largely overlooked.

Author Biographies

Yousef MAHDI, Georgian-European Marketing Association, Tbilisi, Georgia

Vice President of Georgian-European Marketing Association, Tbilisi, Georgia

Kakhaber DJAKELI, International Black Sea University, Tbilisi, Georgia.

Prof. Dr., Faculty of Business Managment, International Black Sea University, Tbilisi, Georgia

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Published

12-05-2014

Issue

Vol. 3 No. 1 (2014)

Section

Articles